> understand that you can't force change down users' throats Actually, they can. When you are Google/Microsoft/Facebook/etc-grade oligopolist it requires quite

> understand that you can't force change down users' throats Actually, they can. When you are Google/Microsoft/Facebook/etc-grade oligopolist it requires quite extraordinary changes to ward off your users who are already hooked to your services. I.e. the changes that actually prevent them from further using the service, or make transition to another one (if there's any) less painful than managing to live within the new environment.