Both sides on this issue are failing to understand the vast potential power of the tool of the boycott. It doesn't matter whether Mackey's argument was reasonab

Both sides on this issue are failing to understand the vast potential power of the tool of the boycott. It doesn't matter whether Mackey's argument was reasonable. People are fired up and motivated, and that energy can be tapped to influence Whole Foods, and then influence another company, and another. The more we use the muscle, the stronger it gets. What the boycotters don't understand is that you get nowhere if a bunch of disconnected individuals just stop buying something because they're angry. It only works if you make specific well-publicized demands, continue the boycott until the demands are met, and then end it. A boycott without demands is tactically pathetic. It's a bit late now, but the boycotters could have demanded, for example, that Whole Foods publicly support a single-payer system.