Look if you've got a hot business with many people pursuing you the world is your oyster. However most businesses, traditional ones, and even ones that are on

Look if you've got a hot business with many people pursuing you the world is your oyster. However most businesses, traditional ones, and even ones that are on the web, don't have that leverage. They will get literally one ready willing and able suitor who comes along (and will pay a good dollar) and so they will have to take advantage of that opportunity. I'm not talking about people accomplished enough to be able to hire investment bankers to shop their business. It's not that I disagree that much with what you are saying and obviously you shouldn't spend a great deal of time on this either. Lastly people tend to feel as if they could sell at any time maybe perhaps because they've had some inquiries from time to time. Obviously there is no disagreement as far as working on the fundamentals of the business. Otoh if your intention is to sell there are many things you can do to package your business to make it more attractive to buyers along the way.