There is a difference: 1. Demonstrating in front of the store and forwarding boycott emails targets consumers, trying to get enough pressure aimed at the Whole

There is a difference: 1. Demonstrating in front of the store and forwarding boycott emails targets consumers, trying to get enough pressure aimed at the Whole Foods founder to get him to recant or shut up and stop contributing to the debate based on his own principles. 2. Making noise at a "town hall" meeting (laughable misuse of the term for Presidential stumping for a Federal program) is just an attempt to make sure the President knows that there are many people who disagree with the idea, more directly addressing the figurehead for the whole policy. Obama is in a position to directly affect policy; the founder of Whole Foods is only in a position to foster debate.