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The most likely explanation is that knowing "relevant literature" as proof of "doing homework" simply doesn't correlate with company's success and investors wou
by spindritf 12y ago
The most likely explanation is that knowing "relevant literature" as proof of "doing homework" simply doesn't correlate with company's success and investors would rather wait to see some validation from the market.
- marcus_holmes 12y agothis. Also, after having read a lot of social science research, the research is pretty crap for the most part. I'm sure there are a few gems in there, but you have to read a lot of positive results from badly-thought-out experiments with obvious holes to get to the few nuggets of truth. Much, much, easier and faster to conduct your own experiment by building something and seeing how customers react to it.