Now helps me with traffic. If I was into any of the big American sports I think it would be cool. Alas, my interest is in Formula 1 and Rugby Union, neither of

Now helps me with traffic. If I was into any of the big American sports I think it would be cool. Alas, my interest is in Formula 1 and Rugby Union, neither of which have any coverage in Now. Also, because I tend to not watch either of these sports live, I suspect that Now would just spoilerize my interests anyway.