My experience is similar: Started off as a light and resistant Google user, learned about Now, decided to go all-in, so that The Google could know so much about

My experience is similar: Started off as a light and resistant Google user, learned about Now, decided to go all-in, so that The Google could know so much about me it would tell me and show me useful things. At first, maybe it did. Over time results have seemed to become random and uninteresting, as others have suggested. "Google Now == Great Big Meh" in my book. Does Google suffer from "shiny" disorder? Do they come up with cool ideas, jump on, do cool stuff, only to get distracted when things get challenging? That would explain Now and a great many other things.