The challenge is in creating something with near-instant gratification while maintaining substance. Usually it's hard enough to get a high demand hit, so we co

The challenge is in creating something with near-instant gratification while maintaining substance. Usually it's hard enough to get a high demand hit, so we concentrate on just that. If we can achieve that part, we can then worry about not becoming a short-lived flavor du jour. It's there that we evaluate the differences between offering something people desire and providing something people value.