Yes, seeing volume numbers would be useful, but I don't need to calculate statistical significance to understand that their second form is much better. So I hav

Yes, seeing volume numbers would be useful, but I don't need to calculate statistical significance to understand that their second form is much better. So I have no gripes with the "60% increased conversion" or "15% increase in conversion rate" statement. Guessing game: I guess that the lock symbol and random GoDaddy SSL cert image were the most important factors.