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Yeah, he clearly has the business model and restaurant selling points down flat, but there really does seem to be room for improvement as far as UI/UX is concer
by Gorbzel 12y ago
Yeah, he clearly has the business model and restaurant selling points down flat, but there really does seem to be room for improvement as far as UI/UX is concerned.
• From a user's perspective, it's not as if some aesthetic improvements are mutually exclusive with the overall goals stated in the article. In fact, it's quite the opposite. It'd be nice if the website had the same premium feel and attention to detail that the actual food and front of house do. It's a bit jarring to spend $3k+ on season tickets on a website with a minimum viable design.
• While I admittedly lack the insight of a restaurant operator, it seems he's stagnated frontend-wise on simply "anything but IE." While that makes the geek in me chuckle, it seems to dismiss the benefits that come from having an actual strategy focusing on the way that mobile devices could be integrated. Just because the ticket biz model is better than those focused on leasing hardware doesn't mean that a FOH person couldn't be armed with a tablet to access the webapp or that a native app for customers and restaurants doesn't make sense.
Anyways, very interesting, and while I didn't think it was possible to be more excited for Modern China, I'm now looking forward to potentially keeping an eye out for how the restaurant interacts with the software during service.
- tptacek 12y agoWell, one easy data point to collect here: has any Alinea or Next or Aviary guest commented about how the reservation site looked?