Another wildly successful example of simplicity dominating an industry can be found at Plenty of Fish, where they are doing the same thing to the online dating

Another wildly successful example of simplicity dominating an industry can be found at Plenty of Fish, where they are doing the same thing to the online dating world. http://www.inc.com/magazine/20090101/and-the-money-comes-rolling-in.html http://www.inc.com/magazine/20090101/and-the-money-comes-rol... "Today, according to the research firm Hitwise, his creation is the largest dating website in the U.S. and quite possibly the world. Its traffic is four times that of the dating pioneer Match, which has annual revenue of $350 million and a staff that numbers in the hundreds. Until 2007, Frind had a staff of exactly zero. Today, he employs just three customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else."