Saying "first mile" re-frames the conversation from the point of view of the customer, and is important because the Verizons and Comcasts of the world are very

Saying "first mile" re-frames the conversation from the point of view of the customer, and is important because the Verizons and Comcasts of the world are very good at framing the debate in terms that benefit them. Last mile is from the POV of the carrier, and implies that something is being delivered to you. First mile is from the POV of the customer, and implies that this is the first mile of your internet connection. The direction data is flowing is irrelevant.