This to me is by far the best explanation I've seen on the deal. And it's got nothing to do with the headphone jack. https://medium.com/@mvakulenko/to-understan

This to me is by far the best explanation I've seen on the deal. And it's got nothing to do with the headphone jack. https://medium.com/@mvakulenko/to-understand-beats-you-need-to-understand-lady-gaga-e334de3da6d2 https://medium.com/@mvakulenko/to-understand-beats-you-need-... Sample quote around how artists see themselves today: "“It was more about building a platform on top of music—because music, we realized, sells everything but music.” EDIT: And off topic why I don't take anything on Forbes seriously anymore. They've destroyed that brand: https://medium.com/climate-confidential/content-used-to-be-king-now-its-the-joker-d40703c18c73 https://medium.com/climate-confidential/content-used-to-be-k...