4 ms·

According to Swedish media, refering to Financial Times, Twitter is in talks to acquire Spotify as well. Link that I can't visit: http://www.ft.com/cms/s/0/7ad4

• felixbraun 12y ago
  Twitter raised $2.1 billion in its IPO -- Spotify is valued north of $4 billion.
  • smackfu 12y ago
    Twitter's market cap is $20 billion, which is more relevant.
  • simantel 12y ago
    It wouldn't have to be an all cash deal, though.
• stuaxo 12y ago
  Noooooooooo.
• k-mcgrady 12y ago
  I can't see how that would be good at all for Twitter. Spotify makes no money. All their revenues go to paying for the content and that's unlikely to change soon. Twitter would just be purchasing a really cool, really heavy anchor.
  • panabee 12y ago
    Assuming Twitter and Spotify have equally poor formulas for monetizing music, my guess is Twitter views Soundcloud less as a profit generator and more as a lead generator. Since Twitter's revenue model hinges on ad impressions, the hope is Soundcloud could directly or indirectly bring more traffic into the Twitter ecosystem and boost overall ad impressions. Music is just a way to get users "into the store." Whether this is wise is a separate matter. Without knowing specifics about Soundcloud, the other attractive element could be that music is a natural activity on mobile devices. If Soundcloud sees great mobile usage, an acquisition strengthens Twitter's story that it is a leading media network for the mobile generation, which will play well with Wall Street.