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Where do they get the money for their large advertising campaigns? Does the game really make up for it in money?
by elai 17y ago
Where do they get the money for their large advertising campaigns? Does the game really make up for it in money?
- teej 17y agoYou would be surprised. Games like this have micropayments built in to the gameplay. While the number of users who fork out cash is low (~1%), the amount they pay on average is high (~$50). With good metrics, you can A/B test your way to doubling those numbers.