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Ask HN: Feature marketing or product marketing?
We are a link sharing tool for team (http://teamgum.com). I have read many benefits about benefit that a team can get by sharing links. One of the zapier blog i read, listed 6 tools for sharing links to get the needed benefit.
However, conceptually link sharing in teams will give different benefits depending on the way it used.
this leaves me in a puzzle - should we benefit the benefits the way we see it or should we just market the features & lets users decide what benefit they can get from it?
- tptacek 12y agoYou built the features because, presumably, some unique benefit is accorded to users of those features. So your question is a little weird. Shouldn't you be promoting the unique benefits of your product?
- kinj28 12y agoconsider a case like trello - it can appeal to project managers as well as holiday planners. If you go ona benefit, perhaps you may end up making a choice between the user group. But if you go the feature way - you may talk sense for both of them.