Determine the demand for your product and price your solution right below the point where people will think you're charging too much, such that they would conti

Determine the demand for your product and price your solution right below the point where people will think you're charging too much, such that they would continue to use the old way of doing things. The finding of that price is hard. So try to find it pragmatically. Ask questions like how much do you pay your employees to do this task? How many employees do this task, what is their hourly cost? How much time will the new software/website save those employees? How will revenue or profits be increased? Your price should be what the market is willing to pay, not what you think your software is worth or how long it will take you to build the solution. If you're going to price the solution as a service with recurring revenue, make sure you can continually justify your value to your customers on an ongoing basis. If you want to build this solution as a one time custom project, price it accordingly to the value delivered, the cost of your time, your opportunity costs, and establish a rate for ongoing care and feeding of the code base before agreeing to build the solution.