One of my friend was starting a customer loyalty data analytics startup and had "Cube" in his company name for DataCube. Initially I was going to join him and o

One of my friend was starting a customer loyalty data analytics startup and had "Cube" in his company name for DataCube. Initially I was going to join him and others (all MBAs). When they kept talking about revising business plan that they created in MBA program, I decided to go on my own with a personal data analytics project. But I liked "Cube" as part of analytics project name. As I was addressing data for peer to peer lending space, my wife and I came up with combo word "PeerCube" as the name. We really liked the name. Luckily we got the PeerCube.com domain name as someone had abandoned the ownership after owning it for a few years. I believe name goes very well with what we are doing.