You don't make a quick buck on a story of the fall of a company. Business books, as a genre, are utterly dominated by success stories, because the people who bu

You don't make a quick buck on a story of the fall of a company. Business books, as a genre, are utterly dominated by success stories, because the people who buy them want to be inspired or to learn things they can imitate from winners. Yes, that is flawed logic. But it's what people tend to want. So if you're trying to make a quick buck that's what you latch on. If, on the other hand, you're following your intrinsic curiotsity you want to study fallen giants to see what can be learned from past mistakes. Now, none of that is sexy. "Fallen," "past" and "mistakes" are not words you tend to see on business book jackets. But some writers will do such a book anyway. I'm not saying Cringely is automatically to be trusted here, but it's not accurate to say books like this are often written to make a quick buck. If you want a quick buck you write something glowing and positive and no one will complain.