Personally I haven't ever created a startup, but I have been slightly successful in the marketing realm. Here's some tips: #1: Create a Unique Name Now I know t

Personally I haven't ever created a startup, but I have been slightly successful in the marketing realm. Here's some tips: #1: Create a Unique Name Now I know this sounds dumb and obvious, but creating a name that sounds to similar to something else in that realm is just not a good idea. #2: Make it either really abstract, or having an element of what you're doing in it. Microsoft has the word "soft" or software in there. Apple, on the other hand, is completely abstract. Both have been successful. #3: Make it short. You probably don't want it to be 2 words or having a hyphen in there. Less than 10 characters is preferable. #4: Make it rememberable. Branding is everything, and generic names like "Beats" and "Apple" have been really successful nowadays. Also, knockoffs of real words are cool too. Think of a bicycle making startup named "Byke". As for actually coming up with names, I find it actually works best to: #1 Think about it throughout the day, no matter what you're doing. and #2 Sleep on it. #3 Oh, and think about it in the shower too :P I hope that helped!