But you also don't want to focus just on sales. In the end, every business model will have a more optimal and less optimal emphasis on sales, marketing, user f

But you also don't want to focus just on sales. In the end, every business model will have a more optimal and less optimal emphasis on sales, marketing, user feedback, etc... Most B2B and B2C startups may in fact need more focus on sales...but a B2B2C company may find it misleading. If your customer is not your end user, focusing on sales and not marketing can actually be quite dangerous.