Apple's never going to get rid of the review process. Their corporate culture demands complete control of their system too much for that to ever happen. Thanks,

Apple's never going to get rid of the review process. Their corporate culture demands complete control of their system too much for that to ever happen. Thanks, Steve Jobs.... However, what I would like to see (and I'd love some comments on this, since I know I haven't thought it through completely) is Apple allow one to sell their app through the store, but not list it in iTunes or the App Store app. That would leave the marketing solely up to the developer, and Apple could keep their sanitized image to the public. Joe's right about apps being sandboxed, so it would be unlikely that any malware app would make it into there. As it is, if someone found an exploit right now they could simply timebomb it and submit to Apple to wait for it after they've reviewed it. So, safety isn't really a concern here. It's more of a PR issue. Thoughts? (P.S. Commenting at 4am is not recommended. Sorry if none of this makes any sense.)