Bollocks. If you can't - at least in broad terms - describe the kind of business/consumer that would benefit from your product, then are you really ready to sta

Bollocks. If you can't - at least in broad terms - describe the kind of business/consumer that would benefit from your product, then are you really ready to start selling? And if you can describe them - then surely you can get a rough idea of where they hang out, who they are, etc. Otherwise you are just throwing darts blindly and hoping they hit.