Great questions. 1. tumblr-like format: feeds are the most common UI and are standard for billions of people on the internet. Traditional academic publishing f

Great questions. 1. tumblr-like format: feeds are the most common UI and are standard for billions of people on the internet. Traditional academic publishing format are known to significantly less than 1 million people. Onarbor would rather satisfy the former. 2. "What do you think would be the 'tipping point' for publication in a new format". Onarbor devised the tipping point to be similar to what Stackoverflow (SO) is doing with Reputation for computer programmers (REF below). The reputation you earn on SO is replacing the C.V. in hiring decisions across silicon valley. Onarbor more or less replicates SO's Reputation system with the analogous intent to replace existing academia advancement mechanisms. "It's a nice site, but I can't help a feeling of 'academics reinvent tumblr, hail it as the future of publishing.'" Onarbor is publishing and funding in one site. So the real goal is to do away with Nature and the NIH at the same time. Try funding a work. Your experience will quickly diverge from that you've had on Tumblr. ref: http://stackoverflow.com/help/whats-reputation http://stackoverflow.com/help/whats-reputation