> that you can simply decide not to buy There's the rub. The business of both Apple and Microsoft is lock-in. Unlike Google, their lifeblood is you buying thei

> that you can simply decide not to buy There's the rub. The business of both Apple and Microsoft is lock-in. Unlike Google, their lifeblood is you buying their next device or next software release. So they are under constant temptation to take away your freedom to choose. Hence iMessage, hence Facetime, hence proprietary locked down exclusive App store, hence massive integration between OSX and iOS. Hence proprietary office formats, file systems that don't interoperate, etc etc. So sacrifice your information and privacy or sacrifice your freedom ... If you want to be cynical enough nobody is clean, probably not who or whatever generates your income either.