The thing is that all of us have different interpretations of what Sales and Marketing represent. Thus I look past those terms and look at the activity she desc

The thing is that all of us have different interpretations of what Sales and Marketing represent. Thus I look past those terms and look at the activity she describes instead. When I look at what she describes, I feel that it is simply a repackaged form of customer development. But for a WSJ audience, I understand the need to frame it in familiar terms.