Fascinating article. But they didn't mention the obvious economic reason why placebo effects have been shunned or suppressed: placebos are free. If the pharmac

Fascinating article. But they didn't mention the obvious economic reason why placebo effects have been shunned or suppressed: placebos are free. If the pharmaceutical industry gets clever about finding ways to make money off the placebo effect, as opposed to getting more devious about pushing drugs into people, that seems to me a good thing.