I think the article refers to "helping others." Surely the majority of young bright coders working on checkout systems, social apps, collecting data and learnin

I think the article refers to "helping others." Surely the majority of young bright coders working on checkout systems, social apps, collecting data and learning consumer habits may have a lot of leverage, but whether that's used to help people is very debatable. You could even say they're doing the opposite, helping people accumulate debt over things they didn't really need.