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I disagree; however, I think it may be because of her definition of marketing. She states "Sales and marketing are two ends of a continuum." Marketing is crea
by ironchef 12y ago
I disagree; however, I think it may be because of her definition of marketing. She states "Sales and marketing are two ends of a continuum." Marketing is creating, delivering, and communicating value to your users / customers. Startups need to do both. Well. You need to create a product that gives value to customers (whether that be through elimination of pain or creation of new value) and get it into their hands. That involves both sales and marketing.
- deleted 12y ago[deleted]
- porter 12y agoThat's corporate marketing, not startup marketing.