4 ms·
This is an excellent post. Have definitely learned some of these lessons the hard way recently. This line particularly resonated with me: "If you have high ret
by Finbarr 12y ago
This is an excellent post. Have definitely learned some of these lessons the hard way recently. This line particularly resonated with me:
"If you have high retention and no virality you will sustainably grow your user-base over time. If you have high virality and no retention you will not."
- karenxcheng 12y ago"Do not focus on improving virality unless your overall retention is stable, not continuing decrease after some reasonable period of time." We definitely could have used this a few months ago
- sbov 12y agoYou can still make a lot of money off high virality and no retention. You just have to recognize it for what it is: a cash grab rather than a sustainable business.
- shanghaiseo 12y agoMy thoughts exactly as I read the article. Some purposefully push retention to the side, looking to make the money big and fast rather than sustainable customer group.