Tom Tunguz wrote my favorite article on churn. If you're interested in the subject of retention, read this and get where he's coming from with the numbers. He's

Tom Tunguz wrote my favorite article on churn. If you're interested in the subject of retention, read this and get where he's coming from with the numbers. He's a quant guru! http://tomtunguz.com/churn-fallacies/ http://tomtunguz.com/churn-fallacies/