This sounds like a fancy way of saying focus on the product first. All the tricks in the world can only last so long if the product isn't a winner. On the fli

This sounds like a fancy way of saying focus on the product first. All the tricks in the world can only last so long if the product isn't a winner. On the flip side, if you have (and can maintain) the best product then it's only a matter of time until the world figures it out (except in a few winner-take-all-markets like online auctions). EDIT: PG has also nailed this concept, with his "well" analogy in http://www.paulgraham.com/startupideas.html http://www.paulgraham.com/startupideas.html.