If the information is covered under HIPAA Apple will have to be compliant with US federal regulations regarding the security of personal health data. They can't

If the information is covered under HIPAA Apple will have to be compliant with US federal regulations regarding the security of personal health data. They can't just willy-nilly make the data available to whomever they want. I'm not sure what the equivalents are in other countries, but the US keeps ratcheting up the fines for people who don't comply. Also, all the hospitals whose logos were shown aren't going to allow themselves to be parties to violations of people's privacy.