I agree with you (still reading the article by the way). That's why I consider it a grey area because we all have various goals that drive several action. In so

I agree with you (still reading the article by the way). That's why I consider it a grey area because we all have various goals that drive several action. In some way, we 'profit'. I suppose the problem easily becomes an ethical/moral (loosely defined) issue where one has to decide on where lines are drawn - if any at all. Is the monetary profit from advertising that different from the emotional/mental profit from donating to a charity? If so, where do we make the distinction? Clearly, an action to achieve a specific end (good, bad or neutral) doesn't cut it.