4 ms·
Firstly, congrats! Big accomplishment in a short timeframe and Marin is definitely a leader in the space doing good things. That said, I have a concern. PA wa
by shostack 12y ago
Firstly, congrats! Big accomplishment in a short timeframe and Marin is definitely a leader in the space doing good things.
That said, I have a concern. PA was on my list of retargeting networks to check out along with AdRoll, Simpli.fi and maybe a couple others (mostly on the SRT side of things). However I'm also going to be in the market for a bid management platform in the near future, and while Marin is on my short list, so are DS3 and Kenshoo.
Will PA services and inventory remain available to customers who are NOT Marin customers in the future? Curious what sort of meaningful guarantees you can provide when I imagine the reality is that you could say one thing today, and if Marin changed their mind tomorrow, I'd be SOL. Not saying you'd lie or anything, but I know that in the real world a statement alone doesn't hold much weight when dollars start speaking, so I'm more interested in any tangibles with regards to company structure, product functionality, etc. that you can share that would be easier to put faith in.
Also, what can you tell us about customers' data being accessible to Marin if your customer is not a Marin customer? Is there any chance that audience data could be fed into an anonymized audience segment or something equivalent and leveraged by Marin customers (who might potentially be competitors)?
- brandnewlow 12y agoHowdy! These are great questions. There's nothing I can write in a comment on Hacker News that will assuage any of your worries besides saying that you should try all these platforms and pick the one you like the most. Perfect Audience is free and easy to try and isn't going anywhere. If you like it, awesome. If you find another platform you like better, that's great too. Just let us know what we could have done better.
- shostack 12y agoThanks for the response and acknowledging the nature and realities of the situation. I like that you have a free trial to see the platform without requiring a contract. Other providers let you see a demo account, but actually getting to test a live campaign is always better because you can see the speed and integration with your analytics. Are you guys still in Mountain View by any chance?
- brandnewlow 12y agoSan Francisco and Chicago these days.