It's a syllable shorter and places emphasis on the statement? "Forget that" versus "Fuck that", beyond adding a swear, adds some energy to the sentence, which

It's a syllable shorter and places emphasis on the statement? "Forget that" versus "Fuck that", beyond adding a swear, adds some energy to the sentence, which isn't a bad thing. Mind you, this was stated more eloquently (and in 2005) by 37signals, who this post is rather paraphrasing, who put it as: "Who cares about the Fortune 500? It’s time to care about the Fortune 5,000,000." http://37signals.com/svn/archives2/sidebusiness_software_the_neglected_software_market.php http://37signals.com/svn/archives2/sidebusiness_software_the... Nicer, also, because it doesn't use the obnoxious phrase "all about".