Oh yeah, "Files" and "Software" are the opposite end of the spectrum. I'd prefer "Zizoj" to "Files" anyday. I think Pyrex is a genius name, by the way! Just w

Oh yeah, "Files" and "Software" are the opposite end of the spectrum. I'd prefer "Zizoj" to "Files" anyday. I think Pyrex is a genius name, by the way! Just went to look up the etymology of Kodak, and found this gem: "Towards the end of 1887 photographic entrepreneur George Eastman was preparing to launch his 'little roll holder breast camera', which he believed would prove popular with the growing market of amateur photographers. In order to promote global sales he wanted to give the camera a snappy and distinctive name that would be recognizable in any language. After experimenting with various combinations of vowels and consonants - aided, it was said, by an anagram game set or possibly a bowl of alphabet soup - he hit upon the name 'Kodak.' It may have been a made-up word but the prominence of the letter 'K' was not purely arbitrary - Eastman confessed to a liking for 'K', partly because his mother's maiden name was Kilbourn but also because it seemed to him 'a strong, incisive sort of letter.' His first public use of the Kodak name was in a letter to his patent lawyers on 28 January 1888. Four months later, the first 'original Kodak' went on sale and proved a runaway success. The tradename was registered in the United States on 4th September 1888 but when Eastman tried to do the same in England, the Comptroller of the British Patent Office requested a letter explaining the derivation of the word. In response, Eastman confirmed that 'Kodak is not a foreign name or word; it was constructed by me to serve a definite purpose. It has the following merits as a trade-mark word: First. It is short. Second. It is not capable of mispronunciation. Third. It does not resemble anything in the art and cannot be associated with anything in the art except the Kodak.'" (http://www.darklanecreative.com/blog/the-meaning-of-the-word-kodak http://www.darklanecreative.com/blog/the-meaning-of-the-word...) Also: Asked about the name "Kodak", George Eastman replied, "Philologically, the word Kodak is as meaningless as a child's first 'goo'—terse, abrupt to the point of rudeness, literally bitten off by firm and unyielding consonants at both ends, it snaps like a camera shutter in your face. What more would one ask!" (http://askville.amazon.com/origin-word-Kodak/AnswerViewer.do?requestId=1046777 http://askville.amazon.com/origin-word-Kodak/AnswerViewer.do...) Beautiful stuff. It's really hard to put together a universal rule here- there are certain general principles, but the exception can make all the difference. I think it's ultimately a matter of taste, and a sensitivity to language.