There are services you can subscribe to for live (in-play) statistical information for football. This is exactly the same thing. You position yourself on betfai

There are services you can subscribe to for live (in-play) statistical information for football. This is exactly the same thing. You position yourself on betfair, pay a bundle of money for a "courtside" feed, because all media broadcasts are delayed, and you have a slight advantage again the average punter who doesn't have access to the feed, oh and the data feeds aren't cheap either. Usually it's the large internet based bookies who subscribe to these feeds so as not to over-expose themselves to the public