I think their big issue was that they couldn't get to "we're the best at X" - there was no use case where they were top dog. They tried to find it - recipes, e

I think their big issue was that they couldn't get to "we're the best at X" - there was no use case where they were top dog. They tried to find it - recipes, etc - but they just couldn't get out of Evernote's shadow. I wasn't surprised when they announced they were shutting down - they were pretty clearly thrashing around, trying to figure it out.