"Creative had a technologically superior MP3 player, but customers preferred the iPod, to the utter dismay of the Creative managers. They just couldn’t understa

"Creative had a technologically superior MP3 player, but customers preferred the iPod, to the utter dismay of the Creative managers. They just couldn’t understand how customers were so irrational!" I think design is just as integral to 'technological superiority' as any other factor might be...