I worked on Google Analytics until a year and a half ago, and my impression is that the focus has increasingly been towards sophisticated power users, especiall

I worked on Google Analytics until a year and a half ago, and my impression is that the focus has increasingly been towards sophisticated power users, especially Premium Customers[1] who pay for Google Analytics. I suspect this creates a dangerous forcing function such that you're designing a product for people who are already strongly committed (by paying a lot of money) and don't really care about what it looks like (because there are entire teams allocated to hack on it, often directly via the API). Shameless plug: I built https://briefmetrics.com/ https://briefmetrics.com/, it emails you weekly summaries of your Google Analytics so you don't have to navigate the UI. :) Oh, also check out the official GA mobile app, it's actually a fair bit easier to navigate than the web interface. [1] https://www.google.com/analytics/premium/ https://www.google.com/analytics/premium/