Early Google didn't sell search result placement, they focused on superior organic results. It was later that they copied the idea from Overture, a company with

Early Google didn't sell search result placement, they focused on superior organic results. It was later that they copied the idea from Overture, a company with much smaller search volume, but which had figured out a successful monetization model for search. Google's organic search results weren't mauled by SEO in the early days. Likewise, in the early days conspicuously avoided ads ("Ads aren't cool" - "The Social Network"). Does anyone want ads on their phone? Or having their smartphone data stream continuously mined by advertising spyware networks? $100/mo, tiny data transfer caps, tiny screen, expensive hw, and an industry salivating at the opportunity to take a bigger chunk of the mobile users' experience. Joy. I kinda thought that phones were a personal communication device, and that for almost a grand for the phone (unsubsidized, thanks Verizon, Steve Jobs RIP), and $100 a month, my phone would serve myself, rather than act as a personal data conduit to data brokers.