One of the pleasant takeaways from this is this entirely expected economic reaction to Amazon's behavior "Amazon’s competitors are trying to seize the advantag

One of the pleasant takeaways from this is this entirely expected economic reaction to Amazon's behavior "Amazon’s competitors are trying to seize the advantage. Walmart.com, for instance, is promoting Hachette titles at 40 percent off, and said Friday that its online book sales had jumped as a result."