It's all about demographics. I might advertise in magazine/newspaper X because I want to reach people who actually read magazine/newspaper X. If you're reachi

It's all about demographics. I might advertise in magazine/newspaper X because I want to reach people who actually read magazine/newspaper X. If you're reaching out to the high end / older demographic, that might just be the best form of ad spend. Nowadays, advertising in Print is just another form of niche advertising. The ad spends don't justify it as a form of mass market advertising.