Advertisers figured out how to use the newspaper, the radio, the televison, and we've watched them figure out how to use the internet. It isn't like mobile is t

Advertisers figured out how to use the newspaper, the radio, the televison, and we've watched them figure out how to use the internet. It isn't like mobile is tainted somehow, they'll figure it out as well. From the 2012 to the 2013 charts, in no case did the spending allocation trend against the consumption allocation. An RSS reader paid for by local announcements actually kind of makes sense, but I don't see anyone with the market share to make it work. EDIT: and if someone doesn't think spending tracks allocation I'm open to other theories of why the bars line up.