Yes it already improved a lot. I don't really have insides in the financial aspects of advertising and don't know what would be possible with mobile ads alone.

Yes it already improved a lot. I don't really have insides in the financial aspects of advertising and don't know what would be possible with mobile ads alone. Unlike other startups, the big disadvantage news companies have is, that they need a comparably huge staff and spend a lot on licensing just to get a basic product. But, what makes me angry is that newspapers are probably the industry with the longest experience in how to mix content and advertising into a single product people want. Yet, they ignored the internet for a decade until the money flow from print started to run dry and mobile users started – completely unexpected – to read the products, the news companies considered worthless themselves. Of course it's not all their own fault. But they could have been better prepared.