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That is why native ads are becoming popular in mobile. Think about Facebook ads in your news feed or Promoted Tweets. They don't break the experience. This is
by product50 12y ago
That is why native ads are becoming popular in mobile. Think about Facebook ads in your news feed or Promoted Tweets. They don't break the experience.
This is early days yet but more and more app developers are catching on the trend. Tango and other text apps are other examples.
- deleted 12y ago[deleted]
- smoe 12y agoAs long as they don't overdo it and its clearly visibly where something is coming from, I have no problem with that. I know, ideally there should be no mix between editorial content and advertising but on the other hand I think it's better when users trust a news paper because of the regular content and not because some press organisation says they're the good guys. Nonetheless, in my opinion a native ad on a news site should still fulfill journalistic requirements like verifiable sources etc.
- SixSigma 12y agoAds in my Fb feed.on mobile very much do break the experience because it takes me a moment to work out where it came from. I have intelligent interesting friends and I take time to engage with the things they post. Finding out that something I took time on is a sponsored post is invariably a negative experience and I go out of my way to post childish rude comments on every one I receive in order to devalue it for the advertiser.