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I think it's just because of the pushy nature of so many ads on the web or mobile apps. An example of it done well would probably be The Verge's mobile app for

I think it's just because of the pushy nature of so many ads on the web or mobile apps. An example of it done well would probably be The Verge's mobile app for Android when their primary benefactor was Starbucks - when you'd launch it after a while, you'd get a quick ~2 second splash screen that showed the Starbucks logo while the news data was being loaded.

k-mcgrady 12y ago
True. I wonder how advertisers could get the kind of engagement online that they got in magazines where people would voluntarily read your entire ad, maybe spending as much as a few minutes on it.