I was hoping they'd get into the later patent struggle and competitive technology. (But I guess it's really a piece about a single interview someone manager to

I was hoping they'd get into the later patent struggle and competitive technology. (But I guess it's really a piece about a single interview someone manager to score.) Another company in the field (PVI) at about the same time used vision-based technology to similar effect. They got into a mutual patent infringement battle and ended up settling by cross-license. I'm still trying to figure out why NBC (maddeningly) doesn't show the line of scrimmage. At one point I saw some vague report that NBC uses the third company in this space (SportsMEDIA) and that company has a license to the patent for the first down line but not the patent for the line of scrimmage. Which sounds silly and plausible at the same time. However, they advertise line of scrimmage as available: http://www.smt.com/products/smart/line-visual-insert-publisher http://www.smt.com/products/smart/line-visual-insert-publish... It is probably a policy decision based on a 2008 in-game controversy where the line of scrimmage was a yard off and one of the broadcasters (Madden) was using it as a basis for evaluating the call, and didn't know that the officials can't see the line. In either case, they need to deal with it and get the line of scrimmage back in. It's a very annoying omission.