-> tptacek This has all the hallmarks of a Veblen Good. Cutting the price of the ices could well backfire if the key attraction is in signalling to all how much

-> tptacek This has all the hallmarks of a Veblen Good. Cutting the price of the ices could well backfire if the key attraction is in signalling to all how much you're willing to spend for quality pre-melted water.